EFFECTIVE USE OF MARKET RESEARCH HOW TO DRIVE AND FOCUS BETTER BUSINESS DECISIONS
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn
(Market research in practice series)
| データ種別 | 図書 |
|---|---|
| 版 | 4th ed |
| 出版者 | : Kogan Page |
| 出版年 | c2004 |
| 本文言語 | 英語 |
| 大きさ | xiv, 226 p. ; 24 cm. |
書誌詳細を非表示
| 一般注記 | Previous ed.: 1999. Formerly CIP. Collection subset: Management and Business Studies Bibliography note: Includes index. |
|---|---|
| 著者標目 | Birn, Robin J. <BIRN ROBIN J> |
| 件 名 | Marketing research Decision making Strategic planning Success in business |
| 分 類 | NDC9:675 |
| 書誌ID | 0000012335 |
| ISBN | 9780749442002 |