BUSINESS AND MANAGEMENT COURSE COMPANION
Business and management : course companion / Paul Clark ... [et al.]
(IB diploma programme)
| データ種別 | 図書 |
|---|---|
| 出版者 | Oxford : Oxford University Press |
| 出版年 | 2009 |
| 本文言語 | 英語 |
| 大きさ | 400 p. : ill. ; 28 cm |
書誌詳細を非表示
| 一般注記 | "In cooperation with IB" Includes index |
|---|---|
| 著者標目 | Clark, Paul <CLARK PAUL> International Baccalaureate Organization |
| 件 名 | LCSH:Business LCSH:Management |
| 分 類 | DC22:650 |
| 書誌ID | 0000315770 |
| ISBN | 9780199152254 |
| NCID | BB01114877 |
| コメント | 目次 UNIT 1:BUSINESS ORGANIZATIONS AND MANAGEMENT 1.1 Nature and organization of business 1.2 Objectivity, stakeholders and the external environment 1.3 Organizational planning and decision making 1.4 Growth and the impact of globalization 1.5 Change and the management of change UNIT 2: HUMAN RESOURCES 2.1 Human resource planning 2.2 Organizational structure and communication 2.3 Leadership and management 2.4 Motivation 2.5 Corporate culture and employer - employee relations UNIT 3: ACCOUNTS AND FINANCE 3.1 Sources of finance 3.2 Management accounting 3.3 Financial accounts and ratio analysis UNIT 4: MARKETING 4.1 Role of marketing 4.2 Marketing planning UNIT 5: OPERATIONS MANAGEMENT 5.1 Production methods 5.2 Cost, revenue and break-even analysis 5.3 Quality assurance 5.4 Location 5.5 Innovation 5.6 Production planning 5.7 Project management UNIT 6: BUSINESS STRATEGY 6.1 Introduction to business strategy 6.2 Strategic analysis 6.3 Strategic choice 6.4 Strategic implementation 6.5 Evaluation and control 6.6 Case studies on strategy INTERNAL ASSESMENT EXTENDED ESSAY EXTERNAL ASSESMENT FURTHER READING GLOSSARY |