MUSEUM STRATEGY AND MARKETING DESIGNING MISSIONS BUILDING AUDIENCES GENERATING REVENUE AND RESOURCES
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler
(The Jossey-Bass nonprofit and public management series)
| データ種別 | 図書 |
|---|---|
| 出版者 | San Francisco, Calif. : Jossey-Bass |
| 出版年 | c1998 |
| 本文言語 | 英語 |
| 大きさ | xxviii, 395 p. : ill. ; 25 cm |
書誌詳細を非表示
| 一般注記 | Includes bibliographical references (p. 369-378) and index |
|---|---|
| 著者標目 | *Kotler, Neil G., 1941- <KOTLER NEIL G> Kotler, Philip, 1931- |
| 件 名 | LCSH:Museums -- Planning
全ての件名で検索
LCSH:Museums -- Marketing 全ての件名で検索 LCSH:Museum attendance LCSH:Museum finance |
| 分 類 | LCC:AM5 DC21:069 |
| 書誌ID | 0000378322 |
| ISBN | 0787909122 |
| NCID | BA40294046 |