RISING TIDE LESSONS FROM 165 YEARS OF BRAND BUILDING AT PROCTER GAMBLE
Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario
| データ種別 | 図書 |
|---|---|
| 出版者 | Boston, Mass. : Harvard Business School Press |
| 出版年 | c2004 |
| 本文言語 | 英語 |
| 大きさ | x, 467 p., [16] p. of plates : ill. (some col.), facsims. (some col.), ports. (some col.) ; 25 cm |
書誌詳細を非表示
| 内容注記 | Getting started, 1837-1890 From commodities to consumer goods Assembling the elements of the enterprise, 1890-1945 Science in the washing machine An explosion in consumer products Procter & Gamble reinvents the paper products business Crest : a therapeutic breakthrough in oral care Learning from Augusta, Lima, and Albany Competition and global expansion Learning to compete in Japan The diaper wars En rio revuelto Pantene Reshaping Procter & Gamble Rewriting the rules Winning in the white space Ivory, Crest, and Olay Prescription for growth in health care Challenges in China |
|---|---|
| 一般注記 | Includes bibliographical references and index |
| 著者標目 | *Dyer, Davis <DYER DAVIS> Dalzell, Frederick Olegario, Rowena |
| 件 名 | LCSH:Procter & Gamble Company -- History
全ての件名で検索
LCSH:Brand name products -- United States -- Case studies 全ての件名で検索 LCSH:Product management -- United States -- Case studies 全ての件名で検索 LCSH:Soap trade -- United States -- History 全ての件名で検索 |
| 分 類 | LCC:HD9999.S74 DC22:338.7/67 |
| 書誌ID | 0000383137 |
| ISBN | 1591391474 |
| NCID | BA67455383 |
| コメント | Getting started, 1837-1890 From commodities to consumer goods Assembling the elements of the enterprise, 1890-1945 Science in the washing machine An explosion in consumer products Procter & Gamble reinvents the paper products business Crest : a therapeutic breakthrough in oral care Learning from Augusta, Lima, and Albany Competition and global expansion Learning to compete in Japan The diaper wars En rio revuelto Pantene Reshaping Procter & Gamble Rewriting the rules Winning in the white space Ivory, Crest, and Olay Prescription for growth in health care Challenges in China |