CONSUMER INSIGHT HOW TO USE DATA AND MARKET RESEARCH TO GET CLOSER TO YOUR CUSTOMER
Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, Alison Bond & Bryan Foss
(Market research in practice series)
| データ種別 | 図書 |
|---|---|
| 出版者 | London : Kogan Page |
| 出版年 | 2004 |
| 本文言語 | 英語 |
| 大きさ | xv, 288 p. : ill. ; 24 cm |
書誌詳細を非表示
| 一般注記 | Includes bibliographical references and index |
|---|---|
| 著者標目 | *Stone, Merlin, 1948- <STONE MERLIN> Bond, Alison Foss, Bryan |
| 件 名 | LCSH:Customer relations -- Management
全ての件名で検索
LCSH:Marketing research LCSH:Database marketing |
| 分 類 | LCC:HF5415.5 DC22:658.8/34 |
| 書誌ID | 0000383718 |
| ISBN | 0749442921 |
| NCID | BA71095860 |