KELLOGG ON INTEGRATED MARKETING THE KELLOGG MARKETING FACULTY AND THE FACULTY OF INTEGRATED MARKETING COMMUNICATIONS AT THE MEDILL SCHOOL OF JOURNALISM NORTHWESTERN UNIVERSITY
Kellogg on integrated marketing : the Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University / Dawn Iacobucci and Bobby Calder, editors
| データ種別 | 図書 |
|---|---|
| 出版者 | Hoboken : J. Wiley |
| 出版年 | c2003 |
| 本文言語 | 英語 |
| 大きさ | xxi, 314 p. : ill. ; 24 cm |
書誌詳細を非表示
| 一般注記 | Includes bibliographical references and index |
|---|---|
| 著者標目 | Iacobucci, Dawn <IACOBUCCI DAWN> Calder, Bobby J.L. Kellogg Graduate School of Management Medill School of Journalism. Faculty of Integrated Marketing Communications |
| 件 名 | LCSH:Marketing |
| 分 類 | DC21:658.8 |
| 書誌ID | 0000383749 |
| ISBN | 0471204765 |
| NCID | BA60175786 |