MARKET INTELLIGENCE HOW AND WHY ORGANIZATIONS USE MARKET RESEARCH
Market intelligence : how and why organizations use market research / Martin Callingham
(Market research in practice series)
| データ種別 | 図書 |
|---|---|
| 出版者 | London : Kogan Page |
| 出版年 | 2004 |
| 本文言語 | 英語 |
| 大きさ | viii, 223 p. ; 24 cm |
書誌詳細を非表示
| 一般注記 | Includes bibliographical references (p. 211-214) and index |
|---|---|
| 著者標目 | *Callingham, Martin <CALLINGHAM MARTIN> |
| 件 名 | LCSH:Marketing research |
| 分 類 | LCC:HF5415.2 DC22:658.8/3 |
| 書誌ID | 0000383843 |
| ISBN | 0749442018 |
| NCID | BA7112004X |