MARKET RESEARCH IN THE INTERNET AGE LEVERAGING THE INTERNET FOR MARKET MEASUREMENT AND CONSUMER INSIGHT
Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit
| データ種別 | 図書 |
|---|---|
| 出版者 | Singapore ; Chichester : Wiley |
| 出版年 | 2002 |
| 本文言語 | 英語 |
| 大きさ | xxi, 306 p. : ill. ; 24 cm |
書誌詳細を非表示
| 一般注記 | Includes bibliographical references and index |
|---|---|
| 著者標目 | *Monster, Rob <MONSTER ROB> Pettit, Raymond |
| 件 名 | LCSH:Telemarketing LCSH:Marketing research |
| 分 類 | DC21:658.84 |
| 書誌ID | 0000383845 |
| ISBN | 0470820640 |
| NCID | BA61536595 |