MARKETING INSIGHTS FROM A TO Z 80 CONCEPTS EVERY MANAGER NEEDS TO KNOW
Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler
| データ種別 | 図書 |
|---|---|
| 出版者 | Hoboken, N.J. : J. Wiley & Sons |
| 出版年 | c2003 |
| 本文言語 | 英語 |
| 大きさ | xviii, 206 p. ; 24 cm |
書誌詳細を非表示
| 一般注記 | Includes bibliographical references (p. 189-193) and index |
|---|---|
| 著者標目 | *Kotler, Philip, 1931- <KOTLER PHILIP> |
| 件 名 | LCSH:Marketing |
| 分 類 | LCC:HF5415 DC21:658.8 |
| 書誌ID | 0000384096 |
| ISBN | 0471268674 |
| NCID | BA62277969 |