STANDING ROOM ONLY STRATEGIES FOR MARKETING THE PERFORMING ARTS
Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff
| データ種別 | 図書 |
|---|---|
| 出版者 | Boston, Mass. : Harvard Business School Press |
| 出版年 | c1997 |
| 本文言語 | 英語 |
| 大きさ | xii, 560 p. : ill. ; 25 cm |
書誌詳細を非表示
| 一般注記 | "Published in association with Americans for the Arts" Includes bibliographical references and indexes |
|---|---|
| 著者標目 | *Kotler, Philip, 1931- <KOTLER PHILIP> Scheff, Joanne |
| 件 名 | LCSH:Performing arts -- Marketing 全ての件名で検索 |
| 分 類 | NDC9:770.9 LCC:PN1590.M27 DC20:791/.068/8 |
| 書誌ID | 0000384124 |
| ISBN | 0875847374 |
| NCID | BA29922429 |