STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
| データ種別 | 図書 |
|---|---|
| 版 | 3rd ed., Pearson international ed |
| 出版者 | Upper Saddle River, N.J. : Pearson/Prentice Hall : Pearson Education International |
| 出版年 | c2008 |
| 本文言語 | 英語 |
| 大きさ | xxi, 692 p. : col. ill. ; 26 cm |
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| 一般注記 | Includes bibliographical references and index |
|---|---|
| 著者標目 | *Keller, Kevin Lane, 1956- <KELLER KEVIN LANE> |
| 件 名 | LCSH:Brand name products -- Management 全ての件名で検索 |
| 分 類 | LCC:HD69.B7 DC22:658.8/27 |
| 書誌ID | 0000384125 |
| ISBN | 9780132336222 |
| NCID | BA83923507 |