| 1 |
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn
4th ed. - : Kogan Page , c2004
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| 2 |
Consumer insight : how to use data and market research to get closer to your customer / Merlin Stone, Alison Bond & Bryan Foss
London : Kogan Page , 2004
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| 3 |
Market intelligence : how and why organizations use market research / Martin Callingham
London : Kogan Page , 2004
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| 4 |
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan
London : Kogan Page , c2004
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| 5 |
Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace
London : Kogan Page , c2004
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